optimising your website for search engines
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Search Engine Optimization - Learn to Optimize for SEO.
120 of the Best Marketing Words and Phrases. How Much Do Instagram Ads Cost? 15 Insanely Effective Sales Promotion Examples. How to Do a SWOT Analysis. 7 of the Best Value Proposition Examples. The 9 Best Email Subject Line Styles. The Comprehensive Guide to Online Advertising Costs. How to Ask for Reviews. Get found by new customers in the apps they use every day. Find out if you're' making costly mistakes-and how to fix them. Get ready to improve your reach, results, and ROI-fast. Discover the best keywords for your PPC and SEO goals. Free Business Listings Grader. Google Ads Performance Grader. Facebook Ads Performance Grader. Free Keyword Tool. View All Tools. What Is PPC? Best Ad Types for Small Businesses. The Last Guide to Account Structure Youll Ever Need. The Power of Remarketing. Intro to Keyword Match Types. Intro to Social Media Marketing. View All Courses. 120 Best Words and Phrases for Marketing with Emotion. 25 Ways to Get More Website Traffic.
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| optimising your website for search engines |
What is Search Engine Optimization SEO? - Optimizely. Optimizely Logo.
The benefits of SEO. Search engine optimization is a key part of online marketing because search is one of the primary ways that users navigate the web. Search results are presented in an ordered list, and the higher up on that list a site can get, the more traffic the site will tend to receive. For example, for a typical search query, the number one result will receive 40-60 of the total traffic for that query, with the number two and three results receiving significantly less traffic. Only 2-3 of searchers click beyond the first page of search results. Thus, even a small improvement in search engine rankings can result in a website receiving more traffic and potentially business. Because of this, many businesses and website owners will try to manipulate the search results so that their site shows up higher on the search results page SERP than their competitors. This is where SEO comes in. How SEO works. Search engines such as Google use an algorithm or set of rules to determine what pages to show for any given query.
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Beginner's' Guide to SEO plus FREE quick start checklist - Moz. Moz logo. Menu open. Menu close. Search. Moz logo.
Chapter 7: Measuring, Prioritizing, Executing SEO. Set yourself up for success. An essential part of SEO is knowing what's' working and what isn't, adjusting your approach as you go along. The SEO Glossary. Understand key terms and phrases. Learning SEO can sometimes feel like learning another language, with all the jargon and industry terms you're' expected to know. This chapter-by-chapter glossary will help you get a handle on all the new words. How much of this guide do I need to read? If you're' serious about improving search traffic we do recommend reading the Beginner's' Guide to SEO front-to-back. We've' tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals. Go through at the pace that suits you best, and be sure to take note of the dozens of resources we link to throughout the chapters - they're' also worthy of your attention. If you want to take a more guided approach to learning SEO or training your entire team, check out the Moz Academy SEO Essentials Certification.
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